Per active seat, billed only for people who are actually here — directory auto-prune drops leavers automatically. No 25-user minimum. No $10k floor.
Annual billing default; monthly at a small premium. Trials auto-downgrade to Free — never a hard lockout.
Honest, public-source pricing against the named leaders. We match the cheap tools on price and beat the expensive ones on what's actually included. Prices are USD, per active user, from each vendor's public pricing and analyst guides (2025–2026).
| KnowBe4market leader | Hoxhuntenterprise adaptive | usecureMSP bundle | WatchwordSMB + MSP, AI-native | |
|---|---|---|---|---|
| Published entry price | $1.50–3.75/user/mo | $12–18/user/yr | $2–3.50/user/mo | Free, then $1.25–2.50/user/mo |
| Real cost to start | 25-user minimum | ~$10,000/yr floor, sales-led | monthly, no minimum | $0 up to 15 users · self-serve |
| Free tier | ✗ | ✗ | ✗ (free NFR for MSPs only) | ✓ training + sims included |
| AI lure + lesson generation | G2 AI score 6.3; "outdated/repetitive" | strong, but metered & gated | limited template customization | ✓ BYO-key, no markup |
| True MSP multi-tenancy | enterprise add-on | enterprise-oriented | "doesn't handle multiple companies well" | ✓ one pane, no-relogin switching, white-label reports, cross-client board, per-tenant isolation |
| Behavioral Human Risk Score | completions & quizzes only | ✓ | rigid reporting, no custom dashboards | ✓ per-person 0–100, rewards reporting |
| Compliance evidence output | ✗ | ✗ | ✗ | ✓ HIPAA / NIST / SOC 2 / PCI / ISO map |
| Directory auto-prune (pay for active only) | manual seat true-ups | annual commit | partial | ✓ leavers drop automatically |
| Send safely (domain-auth gate + DNS proof) | allowlist by header | managed send | managed send | ✓ canSend gate + DNS-TXT domain proof, scoped tokens |
| Stores a typed password? | — | — | — | Never — boolean capture by design |
Sources: knowbe4.com/pricing and G2 tiers; Vendr / Guardey for Hoxhunt ($10k entry floor, $12–18/user/yr); usecure.io/pricing ($2–3.50/user/mo) and G2 reviews for the multi-tenant and reporting complaints. Competitor gaps reflect publicly documented G2/Capterra reviews, not claims about current roadmaps.
The cheap tools are thin on AI and compliance; the expensive ones are priced for a security team you don't have. Here's what we include that they charge extra for, gate behind a sales call, or simply don't offer.
Fresh, role- and industry-targeted lures and lessons from your own LLM key — zero inference cost passed to you.
KnowBe4's library scores 6.3 on G2 and is widely called "outdated and repetitive"; AI sits behind tiers and add-ons.
Hoxhunt-grade behavioral scoring and adaptive difficulty — at $1.25–2.50/user/mo, self-serve, no minimum, no sales call.
Hoxhunt is sales-led with a ~$10,000/yr entry floor that prices out the 30-person clinic entirely.
A first-class tenant tree, one pane of glass with no-relogin client switching, white-label client reports, a cross-client risk board, and strict per-tenant isolation — built in, not bolted on.
usecure's own customers report it "does not handle multiple companies well" with a clunky admin workaround.
Every completion and sim result auto-maps to HIPAA AT, NIST 800-171 3.2.x, SOC 2 CC2, PCI 12.6 and ISO A.6.3 — signed evidence, no screenshots.
No standalone SAT tool feeds a compliance posture graph; you'd export CSVs and assemble it by hand.
Same 100 users, lowest published rate for each vendor, annual billing.
Illustrative, lowest-tier annual cost at 100 active seats: KnowBe4 ~$1.50–3.25/user/mo (mid-volume, ~$2,400/yr at the low tier), Hoxhunt's published $10,000/yr entry floor, usecure ~$2/user/mo ($2,400/yr). Watchword Core is $12.75/user/yr ($1,275) and Pro — including BYO-key AI — is $25.50/user/yr ($2,550). Bars compare cost, not capability; we include more at every line above. Hoxhunt's bar is scaled to a $16k reference for readability.
Start free for up to 15 users — training, certificates, and a real phishing simulation, in your browser, no card.
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